Marketplace management in Poland with commercial and operational ownership.
A local operating cadence for brands already selling on Allegro or other selected Polish channels: catalogue quality, trading priorities, content, issues and reporting.
What is marketplace management beyond listing products?
It is the recurring work of keeping the catalogue, price, availability, service, content and promotions aligned with commercial goals.
Westom sets a documented trading rhythm and separates controllable work from platform volatility. The scope can complement an in-house team or provide a local Poland workstream.
Good fit
- You have an active or launch-ready Polish marketplace account.
- A decision-maker can approve price, stock and promotional changes.
- Product and order data can be shared at an agreed cadence.
- You want priorities tied to commercial evidence.
Not the right fit
- You expect revenue guarantees or undisclosed platform manipulation.
- No owner can approve pricing, inventory or service decisions.
- The catalogue violates platform or product requirements.
- You want 24/7 customer service without a defined service partner.
A visible backlog instead of invisible “account care”
The monthly scope is agreed around the channel and internal team. Every action has a purpose, owner and measurement.
Trading plan
Assortment, availability, price, promotion and seasonal priorities for the operating cycle.
Catalogue quality
Attributes, variants, images, specifications and consistency issues that suppress discoverability or conversion.
Offer content
Polish titles, benefits, proof and decision information improved from customer and search behaviour.
Campaign coordination
Platform promotion and media inputs aligned with margin, stock and measurement.
Operational issue log
Service, returns, listing, fulfilment and account issues assigned to the right owner.
Decision reporting
A concise record of commercial results, controllable changes, risks and next priorities.
A monthly cycle built for decisions
Baseline
Channel, assortment, margin, stock and account constraints are documented.
Prioritise
Work is ranked by evidence, commercial value and operational dependency.
Execute
Approved catalogue, content, promotion and issue work is delivered with change records.
Review
Results and platform changes feed the next decision backlog.
Clear ownership, no invented guarantees
Price, stock, legal compliance and commercial approval remain with the client unless the contract explicitly assigns authority. Platform outages or algorithmic exposure cannot be guaranteed.
Where legal, tax or customs advice is required, Westom coordinates the work with a qualified specialist and identifies that responsibility in the scope. We do not present partner services as our own licensed service.
Which marketplaces do you manage?
The core offer focuses on channels justified by the validation, especially Allegro. Additional platforms are scoped only when the operating model is viable.
Do you run paid marketplace campaigns?
Campaign coordination can be included with agreed budgets and access. Advertising is reported separately from organic catalogue work.
Can you work with our internal e-commerce team?
Yes. We define a Poland workstream and responsibility matrix so decisions do not disappear between teams.
Give the Poland channel a clear owner and operating rhythm.
Send the channel, account status, assortment size and current bottleneck. We will propose an appropriate diagnostic or monthly scope.